Social media has taken over the world in ways that couldn't even have been imagined a couple of decades ago. But the multitude of options on offer can leave you bewildered. Where to start, and where best to focus your efforts? In this video from the course Social Media 101: Strategies & Tactics for Artists and DJs, Adam Pollard lifts the lid on essential content marketing strategies that you can use to get ahead.
One mistake to avoid is posting a lot on social media without really giving your readers any particular value - posting a lot of noise will put people off. Adam suggests alternatives to just telling people to buy your music: vlogging a studio session, creating a tour highlights video, live streaming DJ sets or Instagram live Q&As for example. You don't even need to spend a lot - many of these things can be done from your smartphone. Check out the video and the rest of the course for a complete guide to using social media effectively to promote yourself and your music!
Like them or hate them, social media networks are here to stay, and they’re constantly growing and evolving. But contrary to what you might think, you do not need a million social media followers to build a sustainable career.
In this course, Multiplier reveals the inner working of social media networks. You learn invaluable marketing techniques and strategies to build your audience and interact with your fans. You discover the right ways of creating valuable “storytelling” content and why collaborating with other artists is super important. You also learn to put systems in place to attract new followers, and how to “game” the system to your advantage. Moldover also defines important concepts such as discoverability, attention real estate, view velocity and Kevin Kelly’s 1000 True Fans theory. He also answers important questions such as “how much should I post” or “how long should my post or video be?” … and the answers may surprise you!
So sit back, listen and learn to harness the power of social media networks. The information in this course is invaluable for every musicians, producers and DJs!