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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
On YouTube, what factor is more highly rated?
number of comments
number of followers
watch time
2
On which platform is the follow/unfollow strategy DEFINITELY banned?
SoundCloud
Instagram
Twitter
3
What is the survivorship bias?
the fact we only see successful content
the fact most ‘big' artists are over 30
4
When looking for influencers, what should you analyse?
how listeners are consuming music today
historically influential people
5
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 3s
Facebook 30s, YouTube 3s
Facebook 3s, YouTube 30s
Facebook 30s, YouTube 30s
6
Is it generally ok to use stock images/artwork?
yes
no
7
Do you NEED to repost all content to every platform?
yes
the experts all have different opinions
no
8
In this context, what is a ‘lead'?
a record label
a potential new fan
an influencer
a booking agent
9
Which platform is easiest to run A-B tests on?
Facebook
YouTube
Email marketing
Instagram
10
As an artist/DJ/producer, what type of email works best?
a personal message
a carefully constructed, professional message
11
Do you NEED to spend money to grow an audience?
no
yes
12
What should you do when approaching an artist to do a collab?
discuss how you plan on splitting royalties
approach with some ideas/WIPs
always approach their manager, NOT the artist directly
13
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
14
What are the main benefits of ‘buying likes/plays'?
social proof & halo effect
true fans & collaboration opportunities
15
Social proof makes you look more ... ?
established
musical
likeable
16
Why do the algorithms reward a good start?
no reason, it's a bug in the algorithms you can exploit
it indicates the content is probably good
17
What type of fan connection does this 1000 true fans model require?
shallow
deep
18
Roughly what is Dunbar's number?
1500
15
150
15000
19
How should you devise tactics for making yourself discoverable?
think about how YOU last discovered someone new
research how the biggest artists got discovered
20
What is the primary benefit of clearly defining your ‘product'?
makes it easier to write marketing copy
focus
21
How many platforms should you work on?
all of them
the experts all have different opinions
two or three
only one
22
When should you do content marketing?
sometimes, not too much
every Sunday
usually
with every social media post
23
Which of the following DO change and evolve over time?
strategies/principles
tactics
24
What famous phrase did Multiplier use?
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
25
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
Social Media 101
Strategies & Tactics for Artists and DJs
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