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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 3s
Facebook 3s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 30s, YouTube 30s
2
Do you NEED to spend money to grow an audience?
no
yes
3
When should you do content marketing?
with every social media post
usually
sometimes, not too much
every Sunday
4
In this context, what is a ‘lead'?
a booking agent
an influencer
a potential new fan
a record label
5
What should you do when approaching an artist to do a collab?
approach with some ideas/WIPs
always approach their manager, NOT the artist directly
discuss how you plan on splitting royalties
6
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
7
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
8
As an artist/DJ/producer, what type of email works best?
a carefully constructed, professional message
a personal message
9
How many platforms should you work on?
the experts all have different opinions
only one
two or three
all of them
10
What is the primary benefit of clearly defining your ‘product'?
makes it easier to write marketing copy
focus
11
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
12
Is it generally ok to use stock images/artwork?
no
yes
13
Which of the following DO change and evolve over time?
strategies/principles
tactics
14
Roughly what is Dunbar's number?
15000
150
1500
15
15
Do you NEED to repost all content to every platform?
no
the experts all have different opinions
yes
16
How should you devise tactics for making yourself discoverable?
research how the biggest artists got discovered
think about how YOU last discovered someone new
17
On YouTube, what factor is more highly rated?
number of followers
watch time
number of comments
18
What type of fan connection does this 1000 true fans model require?
shallow
deep
19
Which platform is easiest to run A-B tests on?
Facebook
YouTube
Instagram
Email marketing
20
When looking for influencers, what should you analyse?
how listeners are consuming music today
historically influential people
21
What famous phrase did Multiplier use?
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
22
Social proof makes you look more ... ?
musical
likeable
established
23
What are the main benefits of ‘buying likes/plays'?
social proof & halo effect
true fans & collaboration opportunities
24
On which platform is the follow/unfollow strategy DEFINITELY banned?
SoundCloud
Instagram
Twitter
25
What is the survivorship bias?
the fact most ‘big' artists are over 30
the fact we only see successful content
Social Media 101
Strategies & Tactics for Artists and DJs
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