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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
As an artist/DJ/producer, what type of email works best?
a carefully constructed, professional message
a personal message
2
What should you do when approaching an artist to do a collab?
discuss how you plan on splitting royalties
always approach their manager, NOT the artist directly
approach with some ideas/WIPs
3
What is the primary benefit of clearly defining your ‘product'?
makes it easier to write marketing copy
focus
4
Is it generally ok to use stock images/artwork?
no
yes
5
What famous phrase did Multiplier use?
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
6
How many platforms should you work on?
the experts all have different opinions
only one
two or three
all of them
7
Do you NEED to spend money to grow an audience?
yes
no
8
On YouTube, what factor is more highly rated?
number of followers
number of comments
watch time
9
In this context, what is a ‘lead'?
a booking agent
an influencer
a potential new fan
a record label
10
Social proof makes you look more ... ?
likeable
established
musical
11
Which platform is easiest to run A-B tests on?
Instagram
YouTube
Facebook
Email marketing
12
On which platform can you definitely NOT use a content gate?
SoundCloud
Facebook
13
Roughly what is Dunbar's number?
1500
15000
150
15
14
What type of fan connection does this 1000 true fans model require?
shallow
deep
15
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
16
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 30s, YouTube 30s
Facebook 3s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 3s, YouTube 3s
17
When looking for influencers, what should you analyse?
how listeners are consuming music today
historically influential people
18
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
19
Which of the following DO change and evolve over time?
tactics
strategies/principles
20
When should you do content marketing?
usually
with every social media post
sometimes, not too much
every Sunday
21
On which platform is the follow/unfollow strategy DEFINITELY banned?
Twitter
SoundCloud
Instagram
22
How should you devise tactics for making yourself discoverable?
think about how YOU last discovered someone new
research how the biggest artists got discovered
23
What are the main benefits of ‘buying likes/plays'?
social proof & halo effect
true fans & collaboration opportunities
24
Do you NEED to repost all content to every platform?
yes
no
the experts all have different opinions
25
What is the survivorship bias?
the fact we only see successful content
the fact most ‘big' artists are over 30
Social Media 101
Strategies & Tactics for Artists and DJs
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