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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
Roughly what is Dunbar's number?
1500
15
15000
150
2
Which of the following DO change and evolve over time?
tactics
strategies/principles
3
Social proof makes you look more ... ?
established
likeable
musical
4
What type of fan connection does this 1000 true fans model require?
shallow
deep
5
What are the main benefits of ‘buying likes/plays'?
social proof & halo effect
true fans & collaboration opportunities
6
What famous phrase did Multiplier use?
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
7
Is it generally ok to use stock images/artwork?
yes
no
8
When viewed on mobile, what image orientation is likely to take up more screen?
Landscape
Portrait
9
How should you devise tactics for making yourself discoverable?
think about how YOU last discovered someone new
research how the biggest artists got discovered
10
How many platforms should you work on?
only one
all of them
the experts all have different opinions
two or three
11
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 3s
Facebook 30s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 3s, YouTube 30s
12
What is the survivorship bias?
the fact we only see successful content
the fact most ‘big' artists are over 30
13
Do you NEED to spend money to grow an audience?
yes
no
14
On YouTube, what factor is more highly rated?
number of comments
number of followers
watch time
15
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
16
Do you NEED to repost all content to every platform?
no
yes
the experts all have different opinions
17
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
18
On which platform is the follow/unfollow strategy DEFINITELY banned?
SoundCloud
Instagram
Twitter
19
As an artist/DJ/producer, what type of email works best?
a personal message
a carefully constructed, professional message
20
When should you do content marketing?
sometimes, not too much
usually
with every social media post
every Sunday
21
In this context, what is a ‘lead'?
a potential new fan
a booking agent
a record label
an influencer
22
What is the primary benefit of clearly defining your ‘product'?
focus
makes it easier to write marketing copy
23
When looking for influencers, what should you analyse?
how listeners are consuming music today
historically influential people
24
What should you do when approaching an artist to do a collab?
always approach their manager, NOT the artist directly
approach with some ideas/WIPs
discuss how you plan on splitting royalties
25
Which platform is easiest to run A-B tests on?
YouTube
Email marketing
Instagram
Facebook
Social Media 101
Strategies & Tactics for Artists and DJs
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