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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
2
Social proof makes you look more ... ?
established
likeable
musical
3
What type of fan connection does this 1000 true fans model require?
deep
shallow
4
As an artist/DJ/producer, what type of email works best?
a personal message
a carefully constructed, professional message
5
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
6
What is the primary benefit of clearly defining your ‘product'?
makes it easier to write marketing copy
focus
7
Which of the following DO change and evolve over time?
tactics
strategies/principles
8
What should you do when approaching an artist to do a collab?
discuss how you plan on splitting royalties
approach with some ideas/WIPs
always approach their manager, NOT the artist directly
9
What famous phrase did Multiplier use?
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
10
Which platform is easiest to run A-B tests on?
YouTube
Email marketing
Facebook
Instagram
11
What are the main benefits of ‘buying likes/plays'?
social proof & halo effect
true fans & collaboration opportunities
12
When looking for influencers, what should you analyse?
how listeners are consuming music today
historically influential people
13
In this context, what is a ‘lead'?
an influencer
a potential new fan
a booking agent
a record label
14
Is it generally ok to use stock images/artwork?
no
yes
15
Roughly what is Dunbar's number?
15
1500
150
15000
16
On YouTube, what factor is more highly rated?
watch time
number of followers
number of comments
17
How should you devise tactics for making yourself discoverable?
research how the biggest artists got discovered
think about how YOU last discovered someone new
18
Do you NEED to repost all content to every platform?
the experts all have different opinions
yes
no
19
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 3s
Facebook 30s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 3s, YouTube 30s
20
When should you do content marketing?
usually
with every social media post
sometimes, not too much
every Sunday
21
How many platforms should you work on?
two or three
the experts all have different opinions
all of them
only one
22
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
23
On which platform is the follow/unfollow strategy DEFINITELY banned?
Instagram
Twitter
SoundCloud
24
Do you NEED to spend money to grow an audience?
yes
no
25
What is the survivorship bias?
the fact most ‘big' artists are over 30
the fact we only see successful content
Social Media 101
Strategies & Tactics for Artists and DJs
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