Facebook has developed very sophisticated marketing tools. What started out as a simple “social network” has quickly become one of the most incisive and targeted marketing enterprises in the online space. In this 30-tutorial course you learn how to build, administer, share, promote and advertise your brand, your products and yourself utilizing Facebook’s ever-growing collection of social marketing tools.
To start, trainer Matt Vanacoro takes you through the initial process of designing a page. He explains the terminology, navigation, nomenclature and philosophy that collectively make-up the Facebook user experience. From there you learn all about page administration. This is where you manage your Status, Content, Updates, Tags and more. Matt – a talented photographer and musician in his own right – also explains how to upload, share and manage all kinds of media files.
But that’s just the beginning! Next, it’s time to do some promotion. The next 15 tutorial section shows you how to connect to the vast Facebook audience by designing targeted ads and quick promotions. You also learn how you can organically activate a network of Friends and build up your collection of "Likes". This synapse-like reach is supported by Facebook’s detailed analytics. Matt explains how you can analyze and exploit your Facebook stats to constantly expand your social reach!